If you have already signed up to these notions online, it makes more sense than ever to carry those valuable psychological insights into offline marketing campaigns and real world business events.
Here’s a local example : The Innovation Dublin Festival will be holding an Open Mic Idea Jam where anyone with a new innovative idea can get on stage and share to an invited audience consisting of Venture capitalists or potential collaborators. Sitting through a profusion of words and intellectual content in the abstract can be challenging.As the song “No Scrubs” by TLC played in the background, it was clear these ladies were primarily interested in dating up and trading in the average scrub for a wealthy snub—provided there was an authentic attraction.“You have to think of yourself as the treasure and a treasure never does the hunting,” said 26-year-old Shari from Philadelphia who works full-time in retail.Shari is the epitome of what most women hope to get out of these arrangements.It attracted women of all shapes, sizes, ages and backgrounds.Some even traveled across the country to be there—eager for tips from successful sugar babies so they too could negotiate the best arrangements possible without compromising their values or personal integrity. Decked out in form-fitting dresses, stylish pant suits, and strappy heels, the modern sugar baby describes herself as an empowered woman looking to upgrade her dating life.The focus on driving engagement and participation online should also be applied to your face-to-face events and experiential marketing. With innovative event ideas and formats that encourage real world collaboration and conversation between you and your audience.